Why I sometimes do a sponsored post..

I get comments on it sometimes. I see critical notes pass by every once in a while. Sometimes from other bloggers who are angry because ‘that other person’ write about a brand/restaurant/event (fill in as needed) and yes, you have seen some sponsored posts pass by here as well. I don’t make a secret out of that. Yes, I get paid once in a while for a blog post. Is that wrong? I think not.

sponsored1 Β  Will I do anything for the sake of money? No definitely not. I try and handle it with care. I will only post things I either believe in myself, would use myself or something I can use. I have said no – more times than you would think – to big names and a lot of money. Because I didn’t believe in the brand, the concept or the idea behind the post. And I can also tell you that the decision to do sponsored posts hasn’t been made lightly either.

But I do spend an insane amount of time on my blog. A lot of time. And it is nice if there is some sort of financial compensation to make up for that.Β  Just so I can spend more time blogging and making delicious dishes and – in short – do the things I love.

I thought it was time to get it out there. Because I hear sometimes people gossiping behind other people’s back about it. And I don’t really understand why. If done in a mindful way, it is not a bad thing. I always try and keep the balance between advertising and regular posts and at the moment it is usually once a week or less that I do something with an ad in it and it is always clearly disclosed on top of the post. So you can easily skip if you don’t want to read anything sponsored but sometimes there is nice give aways or other really nice offers that go along with it. And that sounds to me like a win/win situation right?

Anyway, I wanted to just mention it. And I am always open to constructive criticism… πŸ™‚

 

Simone van den Berg

Food- and travelblogger from the Netherlands. Loves good food. Loves to taste good food the world over. She also loves to share travelstories, delicious recipes and ok, cat pictures too. She sometimes feels the need to get really healthy for a while, always mingled with periods of insanely delicious sweets and other decadent treats. Lives together with Tom and their two cats; Humphrey and Buffy. Profession: Food photographer

12 comments

  1. Food writing and blogging is not easy. I think many people think we’re cooking the family meal and take a few happy snaps and that’s it. We have to come up with recipes we think our readers will enjoy, buy the food, prep the food, cook the food, plate it up attractively, style the photo shoot, edit the photos and write and publish the post. Then the hard work of promoting the post so more eyes will see it. There’s Twitter and Facebook posts, Instagram photos, Google+, food photo sites and many more.

    Most food writers get offered sponsored posts that have nothing to do with food or are products we wouldn’t use so we decline. When the product or service is something I would recommend, I share it with my readers on my blog and social media. I’m glad you do too because if you recommend something, it means a lot because I trust you.

    • Thanks so much for your thoughtful comment Maureen. I think a lot of people don’t realize indeed how much work can be involved in creating a blogpost… And you’re right I would not post about something I don’t like or don’t recommend. To me that would be pointless!

  2. Blogging is work! I figure each post takes me a day (that includes everything — developing the recipe, writing it up, photography, and commenting on other blogs/social interaction). It’s all fun, but it’s also why I’ve cut back to only one post a week! This is a hobby for me, not a biz. Still, I have no problem with people doing sponsored posts, and I’ve discovered some neat things from them. The only time I get irritated with sponsored posts is when the blogger doesn’t really seem to have any interest in the product (other than receiving $$$) so there’s no passion in the post. Or when a blog becomes nothing but sponsored posts. Who needs that? You’re doing it right — you shouldn’t have any worries.

    • Thanks so much John! And even with one blogpost a week I am impressed with the way you keep up with commenting and such. I am not nearly as good as you! Possibly because I blog almost every day. But you’re right it does take an insane amount of work. And I guess it helps that I am sort of a workaholic when it comes to blogging. I just love it. It gives me energy and keeps me creative.. And it mostly still a hobby but it’s just nice to have some of it pay itself back over the course of time.

  3. If I feel the blogger is not the kind that would do anything for the sake of money, I don’t think there is anything wrong to do what we love and make money out of it, plus a good blog is hard work, we have to put lots of hour, and research into it.

    Sometimes I have the impression that the ones who gossip about it, is just because they would like to be making money with their blogs as well, but for some reason they don’t, or can’t…

    • Hmm, yes I do think you might have a point. At least here in the Netherlands I sometimes feel people start a blog and expect to get rich overnight. Not realizing it is hard work and that nothing comes “automatically”. So when they see someone else be “successfull” it might cause some envy. Not sure…

  4. I DON’T SEE ANYTHING WRONG WITH THIS. I AM SO THANKFUL FOR ALL THE FOOD BLOGGERS OUT THERE. IF I GO ONTO A SITE AND THEY HAVE SOMETHING I AM NOT INTERESTED IN I SIMPLY DELETE AND GO TO ANOTHER SITE. LIKE YOU SAID SOMETIMES YOU CAN GET IN ON A GREAT GIVEAWAY. I JUST STARTED SIGNING UP FOR GIVEAWAYS A COUPLE OF MONTHS AGO AND HAVE ALREADY WON 4 PRIZES. I HAVE ABOUT 30 BOXES FULL OF COOKBOOKS. I ALSO HAVE A COUPLE OF BOXES FULL OF RECIPES I HAVE COLLECTED OVER THE YEARS. I WAS SO GLAD WHEN I RECEIVED MY LAPTOP AND WENT ONLINE AND FOUND ALL THESE GREAT PLACES TO FIND NEW RECIPES. IT IS SO WONDERFUL TO BE ABLE TO HAVE EVERYTHING IN THIS SMALL COMPACT LITE WEIGHT FORMAT. NO MORE BOXES AND BOXES OF STUFF TO DEAL WITH. KEEP UP THE GOOD WORK. GOD BLESS YOU FOR SHARING YOUR WORLD WITH ME.

  5. What Maureen said? Ditto on everything. I think there are hobby bloggers who do throw up quick work with quick snaps and their family loves to see what they do. But once you take this role seriously and even professionally there is a great deal of time spent on recipe development, food and photo prep, photography and image processing and not to be taken lightly for many of us, the expense for photography equipment (I never needed $3000 worth of equipment before I started food blogging!).

    I seldom do sponsored posts for the reason you cite but happily work with brands that will compensate me for featuring their product if it’s one I want, need or use. That people who are receiving FREE content get upset that they are bothered by ads makes me a bit verklempt. They are basically suggesting that we do all of this work for free. Let’s just respond that we will do that as soon as they let us know they have notified their boss that they no longer require compensation for their work product. Betcha it would stop then. πŸ™‚

    • Thanks so much Barbara. I guess it can be easier to work with brands directly but I have an agency in between who does the hard work for me (on the Dutch side only though..) and I still get to say yes or no to things. I would never do it if it feels wrong, Someone else over on the Dutch side also said that everyone watches tv which is more commercial than real tv and no one really makes a problem out of it, but as soon as a blogger has a promotional thing it suddenly becomes a big issue… I thought that kind of summed it up nicely… πŸ˜‰

  6. People who gossip behind other people back they are just bad or rather not thoughtful people.
    It takes a lot of time and effort to create a good content, getting a good sponsored post from time to time is totally fine. Especially when you care to keep it align with your content.
    It’s easy to talk about principles, when the only thing you do is browsing.
    So just ignore those people, nobody forces them to visit your blog.

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